We love actors, obviously. We are both actors and have been around actors our whole lives. Though actors are creative beings, sadly that creativity doesn’t translate into how they run their business. Actors, who have such powerful imaginations, often lack a sense of scope when it comes to their careers.

When we talk to many of our actor clients about “getting better at their business,” whether by effective marketing or cultivating strong networking skills, something interesting happens: they they get incredibly negative and judgemental of the work we are doing. They associate targeted and strategic work on their business with being anti-artists, being false or untrue. But, there is another way.

“It’s not personal, it’s business.” How does that make you feel as an actor? Some of you may be groaning at your screen, others may be nodding in half-hearted agreement, and others yet may be throwing their device at the wall and plotting our downfall.

A few cultural dinosaurs remain in our collective psyches, mainly the idea of the “starving artist” and the eventual “big break.” However, embracing your responsibility as a creative business owner is essential to gaining a competitive edge and therefore ensuring you can do this for the rest of your life.

This question comes up for many of our clients. They realize that their talent, their agents, what school they went to, their collective hopes and dreams are simply not enough. They then begin to understand what it really takes to “make it” in this business.