Artist's Strategy helps artists make art for the rest of their lives.

Our History

Artist's Strategy founder, JOSHUA MORGAN, when he founded and ran No Rules Theater, the nation's first dual-city theater company. Joshua and his team grew the theater to a nearly million dollar operating budget in a few short years.

Artist’s Strategy was started by Joshua Morgan in 2014 while running a theatre company he had founded in Washington, DC.

Trained as an actor, producing fell into his lap somewhat accidentally. On the path to building a successful theatre company by marketing, networking, fundraising and smart producing, he had the thought “why aren’t we applying these same principles to building acting careers?”

That idea turned into a codified system, specific to freelance artists. The system was created using basic business principles based on his experience running for profit and not for profit companies.

Since its inception, Artist’s Strategy has worked with actors all over the world helping them develop structure in what is a structureless industry. It began as only one on one consulting and continued to develop into a one-stop shop of diverse resources for artists all over the world empowering them to work and learn in any capacity that best suits them.


Joshua Morgan

(Founder + Consultant)

Joshua is a proud graduate of the University of North Carolina School of the Arts. A diverse, singing actor, his regional credits include roles at Woolly Mammoth Theatre Company, Arena Stage, Theatre Under the Stars, Folger Theatre, Triad Stage, Signature Theatre, Olney Theatre Center, North Carolina Theatre, amongst many others. He was last seen in the Broadway musical, Ain’t Too Proud: the Life and Times of the Temptations, having originated the role of legendary manager, Shelly Berger. He has appeared on television in FBI, Law and Order, Law and Order: Organized Crime, Law and Order: SVU, Lincoln Rhyme and HBO’s Paterno.

Before moving to NY to appear in the most recent Broadway revival of Les Miserables, he was the co-founder and Artistic Director of the Helen Hayes Award winning organization, No Rules Theatre Company, in Washington, DC and Winston-Salem, NC making it the first ever dual city theatre company. During his 6 years with NRTC, he produced and often directed several award winning premieres and created outreach programs for the Deaf/Hard of Hearing and those for which theatre is often unattainable.

While in DC, Joshua performed at most major theatres. Highlights include Folger Theatre’s production of Twelfth Night, the world premiere of Nick Blaemire’s Soon at Signature Theatre and the DC premiere of Sam Hunter’s A Bright New Boise at Woolly Mammoth Theatre Company.

Directing credits include the area premieres of In Love and Warcraft (Helen Hayes Nomination) by Madhuri Shekar, Medea’s Got Some Issues, Touch by Toni Press-Coffman, Suicide, Incorporated by Andrew Hinderaker, The Last Five Years, and Hedwig and the Angry Inch to name a few.

He brings his vast experience to his work as a teacher having taught at American University, Gallaudet University, the University of North Carolina School of the Arts (his alma mater) and the Catholic University of America.

Following his diverse business ventures, he founded Artist’s Strategy to help freelance creative entrepreneurs develop strategic business plans, working towards a sustainable future in the arts.


Mike Labbadia

(Partner + Consultant)

Once a client himself, Mike credits Artist’s Strategy for fundamentally transforming his perspective and creating a positive relationship with his business. He is also a graduate of the University of North Carolina School of the Arts where he received his BFA in Drama.

Since graduating Mike has worked as an actor both regionally and in New York City. Off-Broadway:  Arcadia, Winter's Tale, Hedda Gabler (Bedlam). Regional Theater: Saint Joan (Gulfshore Playhouse, Alabama Shakespeare Festival), Hamlet (Alabama Shakespeare Festival), The 39 Steps (Gulfshore Playhouse), Higher (Gulfshore Playhouse), Saturday Sunday Monday (Virgina Reperetory Theater). Other New York Credits include Strictly Dishonorable (Attic Theater Company) for which he received rave reviews in the Huffington Post and New York Times and Hedda (Bridge Production Group). He’s had the pleasure of participating in various readings and workshops with companies like Keen Company, The Lark, and Rhinebeck Writers Retreat. He can next be seen in Soft Landings from Oscar-winning producer Julia Kennelly.

As a producer, his recent short film Come Be Creepy With Us premiered to a glowing review on the prestigious Short of The Week. It has a successful run at festivals like Bushwick Film Festival, Women in Horror, Oaxaca Film Festival and Picture Farm Film Festival. He also directed, co-wrote, and co-produced the web series Today in New York, which was featured at festivals like Big Apple Film Festival and Miami Web Fest.

Mike has been working with Joshua and Artist’s Strategy as a client since 2018. He is humbled to make this transition into a consultant position and to help actors take control of their careers.



Hassiem Muhammad


Hassiem Muhammad, a graduate of The University of North Carolina School of the Arts, is a New York City based actor, and movement specialist. Straight out of school, Hassiem moved up to the Big Apple to begin a six month fellowship at Lincoln Center, where he was provided the resources and guidance to begin his journey as a professional artist.

Hassiem has had the opportunity to work in projects across the film, television, theater, and commercial industries. His most recent accolade came performing in The Tempest at Round House Theatre, for which he has received a 2023 Helen Hayes Award for Best Supporting Actor. Other regional credits include: SWEAT at The Pioneer Theatre, The Three Musketeers at Cleveland Playhouse, and Shoebox Picnic: Route 1 at Alabama Shakespeare Festival. He has also had the pleasure of participating in festivals and workshops in NYC at Emerging Artists Theater, Corkscrew Theater Festival, The New School, and Play On Shakespeare.

Making his rounds on the CBS network, Hassiem has appeared on Madam Secretary, Blue Bloods, and FBI. He also had the opportunity to work on indie feature, The Drummer, starring Danny Glover; and in 2022, worked on General Motors’s Super Bowl LVI commercial starring the infamous evil villains of the Austin Powers franchise.

In today’s climate, most actors have embraced the moniker of “multi-hyphenate”, and Hassiem is no exception. During the height of the COVID 19 pandemic, Hassiem produced a web series titled: Angels of Uptown, in which he wrote, starred in, and co-directed; and is currently in pre-production for a handful of other independent projects (stay tuned!) He is also a Teaching Artist with The New Victory Theater, and Lincoln Center Theater.

Seeking to elevate his career, Hassiem began to work with Artists Strategy as a client at first, and immediately the work totally transformed the way he viewed the industry, and his career. After seeing what taking control of his creative business has done for himself, Hassiem couldn’t be more excited to help others do the same as he joins the Artists Strategy consulting team!

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