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From Amateur to Career Actor: The Importance of Confidence in Marketing Yourself
Learning to market yourself is a key step in becoming a career actor. Getting your personal brand out into the world will take your acting career to the next level.
Why Actors Should Care About SEO
Less established creative professionals without the benefit of name recognition risk throwing thousands of dollars into content creation, press releases, and branded websites only to have it buried several pages deep in Google’s search results. If you’re generating all of this content but not giving it the SEO treatment, you’re squandering an opportunity before it can even materialize.
Selling your Swag - With Swagger
Let’s first dispel the myth that as an up-and-coming artist you have no business selling branded merchandise of your own. Just about every business—and don't forget, you are a business—proudly cultivates its brand through memorable, physical keepsakes. Whether you’re Elizabeth Warren selling “Nevertheless, She Persisted!” mugs or the real estate broker whose face has been frozen as a magnet on your refrigerator for years, merchandise is yet another way for a brand to make a personal connection with audiences and to ensure the experience is memorable and top-of-mind.
What We Can Learn From RuPaul
What RuPaul knows so well—and what we can learn from him—is artists must show us the real you first, and then introduce us to your range, your span, your wide spectrum of characterization.
Keeping up appearances
We’re always dumbfounded when scrolling through social media and I see a post like this from a former colleague: “Hire me! Lord - I’ve been without a gig for 8 months. #desperate'“
No content? No Problem!
The truth is, very few of us have the time, resources, or ingenuity to post something new about ourselves every week—much less every single day. And yet, we know that a thriving creative career demands a well-oiled content machine—one that keeps our narratives fresh and visible to potential colleagues, partners, and bosses. So how do we iron out this paradox?
Is Type Casting Bad?
We’re all for specifying your product identity as an artist, and for, frankly objectifying yourself. Why? Cause if you don’t, the industry will do it for you! But the idea of type is a totally ineffective piece of your marketing strategy. You have to tell a better story.
What Makes an Actor Marketable?
Oftentimes, our clients think the only way to become more of a “hot sell” is through amassing more and more credits. This mindset can put them in a dangerous cycle: no one takes them seriously until they have worked at a high level, but they can’t work at a high level until they are taken seriously.
Pitching Yourself as an Actor
How do we talk about what we've been up to? How do we talk about ourselves in a unique and interesting way? How do we get people "interested"? There are 2 things you have to remember...
Can You Be An Actor Without Social Media?
If anyone understands the resentment, bitterness and frustration that comes up for some artists around the topic of social media, it’s the man writing this very post. However, running an effective business, which includes a strong marketing game, is a necessity for a majority of us to build a stable and successful career.
Actor Brand Examples
When we guide our clients through the branding process, one word that comes to mind is thorough. It’s a detailed process of introspection, feedback and dreaming to create an authentic and unique story about an actor’s product.
A Myriad of Marketing Ideas for Actors
While there is an absolute benefit to staying current, you must also look at the full breadth of marketing strategies available to you determine where your targeted audience is giving their attention.